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Sometimes we come across a word that some of you have not heard.
What is rebranding? How is it done and what does it have to do with people, companies, firms? As technology advances and people integrate, of course, it becomes more difficult for old things to adapt to modern life. Before we begin, we need to explain the meaning of the word "branding". Thus, the word "brand" in English means a name, sign or symbol, identifies a product or service. Signs and symbols are called "Logo" in modern times. The logo, in turn, is divided into two parts: the logo and the logo (font representation of the logo).
Rebranding is an update of any hansl logo. There may be several reasons for this. The first is that the company needs a new name, or when companies come together, they think the existing logo is too old and boring. They are looking for a "visual personality" that can differentiate themselves faster than their competitors.
In this article, we look at situations where a company's brand needs to be changed.
- The brand is outdated;
- The opponent has become a more interesting brand;
- The brand does not seem to fit the new purpose;
- The company is changing or has a new action plan;
Above all, rebranding is a new word in the dictionary of modern man. In fact, it is an effective marketing tool whose main goal is to make a profit. Rebranding does not mean moving to a new level. What is more important is another fact. The main goal for any business is not to lose customer base. Rebranding aims to increase customer loyalty. Maybe rebranding is a very good idea. However, it is also important to look for a picture to be noted.
There are several important reasons to consider rebranding:
New places - your existing logo, messages, etc. If you are expanding into international markets not defined by you, try updating your brand.
Relocation of the market - brands, companies are developed to communicate with customers
customer - if you repost according to the product, location, price or promotion, your brand must also be relevant.
New philosophy - your mission, vision and knowledge, including brand decisions, are determined by your decision. If MVV changes your work and works with them, you need to re-evaluate.
Mergers and acquisitions - when two companies come together, both brands come together.
If your company has acquired or merged with another company, you cannot allow two brands to fight. Finding a new brand that reflects someone else will avoid confusion and build self-confidence.
In addition, there are a few things you can do to change your brand:
Boredom - people are tired of seeing the same logo and slogan that day, so they decide to change the brand. When you start to feel uncomfortable about your brand, keep in mind that your customers (who see it less) may love the signature color you start to like.
Covering a Crisis - Whether you're working against persistent internal problems or fighting the bad press, the solution is not rebranding. The second consumer and employee is smart enough to change your brand and understand what’s going on - cover it up.
Influence and ego - for new managers, changing the brand may seem like the fastest way to leave a mark. However, the new manager does not apply the type of penalty that justifies rebranding. "Time insists on rebranding the new leadership, not for the company, but for themselves.
Be careful - sales may fall or brand awareness efforts may not be accumulated, but in either case, changing the brand is a wrong move. The best message is that you will create a short-term excitement without a sales and marketing strategy to keep it going. In the worst case, you will lose consciousness and get your sales and marketing efforts back.
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