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Logos are perhaps as vital and crucial to a brand or company's marketing success as appearance is at the first meeting with a customer or employer. They will have significant losses in the market if they do not create a strong image and character to be recognized by customers, buyers or users.The logo is the main symbol of the brand's identity, the most prominent symbol of the brand image and the basis of an effective marketing strategy that ensures its connection with the target audience. Without a brand identity, a high quality product can be lost without being detected by such users or buyers. Rather, a strong brand strategy is defined by the immediate connection of the product or company and its main advantages with the logo that represents it.
One of the main features of the simplest logos is simplicity. On the one hand, it is difficult for a designer to create a character that is both simple and recognizable at the same time. On the other hand, it can give customers the illusion that creating a logo is a kind of simple operation that takes a few hours and does not require special skills, a lot of time or effort. This is very wrong and such an approach will not lead to branding anywhere.Effective logo design is a complex strategy that covers all stages of the design and marketing process below.
◾ user research
◾ Marketing research
◾ Creative search
◾ Style direction selection
◾ Color palette selection
◾ Test in different sizes and environments
◾ Assign a style leader who identifies the right and wrong ways to use the logo.
As we have seen, logo design is a difficult process: many steps must be taken to achieve an effective result. That's why many companies, including startups in the business world, entrust this important task to professional designers. Experience shows that a well-thought-out and properly tested logo is a worthwhile investment.
Logos and brands are very important. In most parts of the world, people can't read French or English - but they're good at remembering signs.
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